USPTO Trademark Classes Blog Series: Class 14 – Jewelry, Watches, and Precious Metals

Welcome back to our USPTO Trademark Classes Blog Series, where we help businesses understand how to properly classify their trademarks for brand protection.

In this installment, we’re covering Trademark Class 14, which includes jewelry, watches, precious metals, and related goods. If your business designs, manufactures, or sells fine jewelry, watches, or luxury accessories, this class may be the right fit for your trademark.

If you’ve ever asked, “Can I trademark my jewelry brand?” or “Does my product fall under Class 14?”, this guide will help clarify whether this classification is the best option for your brand.

What is Trademark Class 14?

Trademark Class 14 covers precious metals, jewelry, watches, and timekeeping instruments. This class is commonly used for luxury brands, fine jewelry retailers, and accessory manufacturers.

Some examples of goods that might fall under Trademark Class 14 include:

• Fine Jewelry: Rings, necklaces, bracelets, earrings

• Watches and Timepieces: Smartwatches, luxury watches, clocks, and chronometers

• Precious Metals and Alloys: Gold, silver, platinum, palladium

• Jewelry-Making Materials: Gems, diamonds, pearls, and synthetic stones

• Commemorative and Collectible Coins: Medallions, engraved keepsakes, bullion

• Luxury Accessories: Cufflinks, tie clips, belt buckles made of precious metals

If your product is designed for personal adornment, timekeeping, or made from precious metals, Trademark Class 14 is likely the correct classification.

Why Trademark Class 14 Matters for Your Business

Registering a trademark under Class 14 helps protect your brand within the jewelry, luxury goods, and timepiece industries. Here’s why filing in this class might be important:

1. Protects Against Counterfeits and Knockoffs

   • Jewelry and luxury goods are highly targeted for counterfeiting. A registered trademark provides legal protection against unauthorized sellers.

2. Builds Brand Recognition and Value

   • Consumers associate jewelry and watches with quality, prestige, and exclusivity. A trademark strengthens your brand’s reputation.

3. Prevents Confusion with Other Brands

   • The jewelry and watch industry has many similar-sounding names. A trademark ensures that your brand stands out and is legally protected.

4. Supports Business Growth and Expansion

   • If you plan to expand your brand into different product categories, securing a trademark in Class 14 can protect your rights as you scale.

Examples of Trademarks in Class 14

Many renowned jewelry and luxury brands have trademarks registered under Class 14. Here are a few examples:

1. Tiffany & Co.® – Protects its brand for fine jewelry, diamonds, and sterling silver accessories.

2. Rolex® – Trademarks its name for luxury watches and timekeeping instruments.

3. Cartier® – Covers high-end jewelry, watches, and precious metals.

These companies rely on trademark protection to preserve their brand identity and prevent unauthorized use of their name and designs.

Do You Need a Trademark Search Before Filing in Class 14?

A comprehensive trademark search is strongly recommended before applying in Class 14. The jewelry and luxury goods industry is filled with overlapping brand names, making conflicts common in this category.

At Brand Diplomacy, we conduct in-depth trademark searches to ensure your brand has the best chance of approval. Here’s how we help:

• USPTO Database Search – Identifying similar trademarks that could cause conflicts.

• Approval Risk Assessment – Evaluating potential obstacles and improving your application’s success rate.

• Trademark Strategy Development – Refining your application to reduce the risk of disputes.

How to Determine if Class 14 is Right for Your Trademark

If you’re unsure whether Trademark Class 14 is the correct category for your product, consider the following:

1. Is Your Product Jewelry or a Timepiece?

   • If it’s a ring, necklace, bracelet, or watch, Class 14 is likely appropriate.

2. Does Your Product Involve Precious Metals or Gems?

   • Gold, silver, platinum, diamonds, and fine jewelry-making materials belong in Class 14.

3. Does Your Product Overlap with Other Classes?

   • Some luxury goods and accessories may require multiple classifications. Examples include:

     • Smartwatches might also require Class 9 (Electronics & Software).

     • Fashion accessories made from non-precious metals could require Class 26 (Fashion Accessories & Decorative Items).

     • Jewelry design services may need Class 42 (Design & Technology Services).

If your product crosses multiple categories, filing in more than one class might be necessary for full brand protection.

How Brand Diplomacy Can Help

At Brand Diplomacy, we simplify the trademark process for jewelry, watch, and luxury accessory brands. Whether you’re launching a new jewelry collection, protecting a luxury watch brand, or expanding into international markets, we provide expert guidance every step of the way.

Here’s how we assist with Class 14 trademark registrations:

• Trademark Search & Clearance – Ensuring your brand name is available before filing.

• Class Selection Guidance – Helping determine if Class 14 is the right choice or if additional classes should be included.

• Application Filing & Management – Handling the USPTO process to maximize approval success.

• Trademark Monitoring & Enforcement – Protecting your trademark from unauthorized use and counterfeits.

If you’re ready to secure your brand in Class 14, contact us today to get started.

What’s Next in Our Trademark Class Series?

Thank you for exploring Trademark Class 14: Jewelry, Watches, and Precious Metals with us! Up next, we’ll cover Trademark Class 15: Musical Instruments, where we’ll discuss trademarks for guitars, pianos, violins, and other musical equipment.

Stay tuned as we continue guiding you through the USPTO trademark classes, helping you make informed decisions for your brand!