USPTO Trademark Classes Blog Series: Class 19 – Building Materials and Non-Metallic Construction Goods

Welcome back to our USPTO Trademark Classes Blog Series, where we explore each trademark class to help businesses properly categorize and protect their brands.

In this installment, we’re covering Trademark Class 19, which includes non-metallic building materials and construction goods. If your business manufactures, sells, or distributes products like wood, stone, concrete, glass, or other construction-related materials, this class may be the right fit for your trademark.

If you’ve ever asked, “Can I trademark my construction materials brand?” or “Does my product fall under Class 19?”, this guide will help clarify whether this classification is appropriate for your brand.

What is Trademark Class 19?

Trademark Class 19 covers non-metallic materials used in construction and building applications. This class includes natural and artificial materials used in the construction of buildings, roads, and other structures.

Some examples of goods that might fall under Trademark Class 19 include:

• Non-Metallic Building Materials: Concrete, cement, stone, bricks, lumber, glass

• Construction Panels and Sheets: Plywood, drywall, fiberboard, laminate sheets

• Flooring and Roofing Materials: Tiles, non-metal shingles, flooring planks

• Pavement and Road Materials: Asphalt, paving stones, decorative concrete

• Windows and Doors: Non-metallic doors, frames, glass panels, window shutters

• Fencing and Outdoor Structures: Wooden fences, pergolas, garden sheds

• Pipelines and Drainage Materials: Non-metal pipes, irrigation channels, water drainage systems

If your product is used in construction, infrastructure, or as a building material, Trademark Class 19 is likely the correct classification.

Why Trademark Class 19 Matters for Your Business

Registering a trademark under Class 19 helps protect your brand within the building materials and construction industry. Here’s why filing in this class might be important:

1. Protects Your Brand in the Construction Industry

   • Many construction materials have similar names, and a trademark helps distinguish your brand.

2. Prevents Unauthorized Use and Counterfeiting

   • Trademark protection helps prevent other manufacturers from using a similar brand name for their building materials.

3. Strengthens Your Brand’s Reputation and Market Position

   • Architects, contractors, and builders often rely on trusted brands for materials. A registered trademark helps build credibility.

4. Supports Business Growth and Expansion

   • If you plan to expand into multiple construction material categories, a trademark in Class 19 protects your brand across different building sectors.

Examples of Trademarks in Class 19

Many well-known building material and construction companies have trademarks registered under Class 19. Here are a few examples:

1. James Hardie® – Covers fiber cement siding, wall panels, and construction boards.

2. LafargeHolcim® – Trademarks its concrete, cement, and aggregate materials.

3. Andersen Windows® – Registers trademarks for non-metal windows, doors, and construction frames.

   
   

These companies rely on trademark protection to preserve their brand identity and prevent unauthorized use of their names and designs.

Do You Need a Trademark Search Before Filing in Class 19?

A comprehensive trademark search is strongly recommended before applying in Class 19. The construction industry has many similar brand names, making conflicts common in this category.

At Brand Diplomacy, we conduct in-depth trademark searches to ensure your brand has the best chance of approval. Here’s how we help:

• USPTO Database Search – Identifying similar trademarks that could cause conflicts.

• Approval Risk Assessment – Evaluating potential obstacles and improving your application’s success rate.

• Trademark Strategy Development – Refining your application to reduce the risk of disputes.

How to Determine if Class 19 is Right for Your Trademark

If you’re unsure whether Trademark Class 19 is the correct category for your product, consider the following:

1. Is Your Product a Building Material?

   • If it’s concrete, lumber, tile, brick, or non-metallic roofing, Class 19 is likely appropriate.

2. Is Your Product Used in Construction or Infrastructure?

   • Pavement materials, drainage pipes, and fencing products belong in Class 19.

3. Does Your Product Overlap with Other Classes?

   • Some construction-related products may require multiple classifications. Examples include:

     • Metal doors, metal roofing, or metal building materials may need Class 6 (Metal Goods).

     • Adhesives for construction materials might require Class 1 (Chemicals & Industrial Products).

     • Construction services for installing materials may need Class 37 (Construction & Repair Services).

   
   

If your product crosses multiple categories, filing in more than one class might be necessary for full brand protection.

How Brand Diplomacy Can Help

At Brand Diplomacy, we simplify the trademark process for construction material manufacturers, building supply companies, and infrastructure brands.

Whether you’re launching a new product line, protecting a construction brand, or expanding into international markets, we provide expert guidance every step of the way.

Here’s how we assist with Class 19 trademark registrations:

• Trademark Search & Clearance – Ensuring your brand name is available before filing.

• Class Selection Guidance – Helping determine if Class 19 is the right choice or if additional classes should be included.

• Application Filing & Management – Handling the USPTO process to maximize approval success.

• Trademark Monitoring & Enforcement – Protecting your trademark from unauthorized use and counterfeits.

If you’re ready to secure your brand in Class 19, contact us today to get started.

What’s Next in Our Trademark Class Series?

Thank you for exploring Trademark Class 19: Building Materials and Non-Metallic Construction Goods with us! Up next, we’ll cover Trademark Class 20: Furniture and Home Accessories, where we’ll discuss trademarks for furniture, storage containers, and decorative home goods.

Stay tuned as we continue guiding you through the USPTO trademark classes, helping you make informed decisions for your brand!